March 25th, 2010
Information Insights just completed a media kit for the Alaska Scenic Byways program. See a clip of the final video on YouTube. The video is both a marketing and education piece on Alaska’s most scenic byways and includes footage from all eleven byways. The video is part of an integrated communication plan that Information Insights recently completed for the Alaska Department of Transportation and Public Facilities (DOT&PF) to help increase awareness of the state’s 16-year-old byways program.
Modeled on the national scenic byways program, Alaska Scenic Byways is a voluntary program within Alaska DOT&PF, in which communities seek recognition for the special qualities of their most important transportation routes, including historical, natural, cultural, recreational or archeological significance.
Alaska is the only state to include rail and ship routes in its byway collection. Alaska’s byways include nine highways, the Alaska Railroad, and the Alaska Marine Highway, an ocean-based ferry system. The nine highways are the Seward, Sterling, Glenn, Richardson, Parks, Steese, Dalton and Taylor/Top of the World Highway. Each route is distinguished with an Alaska Scenic Byways designation, and four routes—the Seward, Glenn, Parks and Marine Highways—have earned national designation.